What We Have Done | 
Digital Marketing has become the go-to occupation of businesses small and large. Contemporary Marketing has been around for a long time and is, due to the rise of computers, mobile phones and other smart devices less focused on compared to Digital Marketing.
There are uncountable best practices of companies who have well thought-out marketing campaigns. Such as Oreo Cookie’s Super Bowl Tweet. This is one of the most famous examples of a best practice marketing campaign.
Marketing is one of the most important aspects of a business, and you can learn it too! While a degree is definitely nice to have, it is not a prerequisite to become a great marketer.
At NEXT Academy, we teach our students all about Digital Marketing and how to utilize the available tools to get maximum results. They went on the become Digital Marketers themselves and some even started their own business!
There are a lot of opportunities out there and with the right skillset you could get started with a new job within 5 weeks! Here are the top 10 digital marketing jobs in 2020!
- Digital Marketing Manager
- Social Media Marketer
- Email Marketing Specialist
- SEO & SEM Specialist
- Copywriter
- Data Analyst
- Content Strategist
- Growth Marketer
- Partnership Marketer
- E-Commerce Specialist
1. Digital Marketing Manager
A Digital Marketing Manager is the person who manages a team of marketers who collectively work to achieve a goal within a period of time.
What does a Digital Marketing Manager do?
In general, a Digital Marketing Manager talks with his or her fellow managers to discuss the company’s goals and targets for a specific period. Together with the marketing team, sub-goals will be discussed and worked towards to.
It is his or her task to successfully lead the marketing team and ultimately to achieve the company’s goals by analysing the campaigns and, if necessary, adjusting the metrics.
What kind of opportunities are there?
Because 99.9% of all companies have a marketing department, it is evident that there are plenty of opportunities. Companies that are relatively new will most likely put all their eggs in one basket, meaning they put as much effort as possible in creating online content. You can take advantage of this by applying at those ‘modern’ companies.
Salary range
As a Digital Marketing Manager, you can expect to receive between $50,000 and $104,000 a year. The average salary is $73,000 per year. Keep in mind however, that a higher salary can only be acquired if you have several years of demonstrated working experience.
How do I know if this is suitable for me?
Being a manager means you have to have a high sense of responsibility and the ability to budget. Unless you are born with a God-given talent for Digital Marketing, you will have to work yourself up the corporate ladder, where most Digital Marketing Managers started in the first place.
Therefore, you will need to have demonstrated working experience. The number of years is insignificant, but you definitely need to be able to showcase your abilities.
The next step
If you are reading this and you already have several years of working experience, you can always take a chance with one of your favourite companies. If you are just starting out, you should consider checking out one of our Digital Marketing courses.
2. Social Media Marketer
A Social Media Marketer is someone who specializes in creating content for social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube.
What does a Social Media Marketer do?
Social Media Marketers have extensive knowledge of social media platforms and are in general quite tech-savvy. They know the ins and outs of every social media platform and know how to take advantage of each platform.
They create and curate content for the web. This can be a photo, a video, a short movie or anything in between.
Each platform is different in usage and has its own unique user base too. It is important to adjust content for each platform. For example, a video on YouTube is different than – the same – video on Facebook or Instagram.
What kind of opportunities are there?
There are a lot of opportunities out there. The Fear of Missing Out (FOMO) has people scrolling through their newsfeeds all day long. Companies avidly make use of that and will spam you with their content. You will be welcomed by basically every sort of company.
Salary range
The annual salary ranges between $37,000 and $80,000, depending on experience. The average salary is $54,000 a year.
How do I know if this is suitable for me?
Most children and teens nowadays have better knowledge of social media than adults. Luckily, most adults are good at the game too. Knowledge of the most commonly used social media platforms will help you get started. You will also need to be able to read the numbers behind a campaign. Terms like CPC, CTA and CTR should sound familiar to you. Also, a little bit of creativity will get you a long way.
The next step
At NEXT Academy, we teach our students everything they need to know to kickstart their career in Digital Marketing. Are you ready to start learning?
3. Email Marketing Specialist
How do you make sure a potential lead actually opens all the emails you send them? If you open an email, it means that the Email Marketer in question has done a great job.
What does an Email Marketing Specialist do?
An Email Marketer’s job is to make sure a potential lead opens the email they received. All too often, people receive emails but do not open them. They are either not interested or the email is not appealing enough.
A potential lead only gets to see the subject and, mostly, a few lines of text. It is the Email Marketer’s job to make sure the first impression is appealing enough for the person to open.
What kind of opportunities are there?
Even though it is assumed that email is dead, it is not. When done right, it can bring in a lot of customers. What it also creates, is awareness. It gets people talking about your brand, and that is what you ultimately want.
While everyone is operating on social media, you can be the Email Marketing Specialist of your company. Or consider a job as a freelancer and help out smaller companies with the Email Marketing strategies.
Salary range
As an Email Marketing Specialist, you will earn between $28,000 and $69,000 a year. The average salary is $50,500 per year.
How do I know if this is suitable for me?
If you want to be an Email Marketing Specialist, you will need to be very creative, emails in an inbox don’t open themselves. To make your life easier, you could work with Mailchimp. Mailchimp is probably an Email Marketer’s best friend!
The next step
Build on what you know and start thinking about how Email Marketing can drive sales in 2019!
4. SEO & SEM Specialist
SEO and SEM are both fundamental for a company. When done right, your website will be the top hit on Google. The abbreviations respectively stand for Search Engine Optimization and Search Engine Marketing.
What does an SEO & SEM Specialist do?
An SEO & SEM Specialist specializes in optimizing the findability of the website on the internet. Ideally, when starting a search query, the website is placed as highly as possible while keeping the information short and clear.
This is an example of SEO done the right way:
This is an example of SEM done the right way:
What kind of opportunities are there?
SEO and SEM are important for companies, because it helps their customers find them when they need to. Companies small and large want to their website to be found as easily as possible. Because not every company has budget to hire an SEO & SEM Specialist, they sometimes work with freelancers. This could be you!
Salary range
An SEO & SEM Specialist earns between $44,000 and $126,000 a year. The average salary is $65,000 per year.
How do I know if this is suitable for me?
When you work to optimize the findability of your company’s or client’s website, you will encounter tools such as Google Ads and Neil Patel’s Ubersuggest.
(Neil Patel is one of the best marketers out there and is a The New York Times best-selling author)
Just as with a Social Media Marketer, you will need to be able to read what the numbers mean. It also helps if you’re a little bit creative, as it will help with creating attractive headlines.
The next step
Because SEO and SEM are both an integral part of Digital Marketing, this part is also included in the Digital Marketing courses we offer. Click on the link to find out more!
5. Copywriter
In short, someone who writes texts. This person is usually very good at writing and can mix and match creativity and seriousness to attract the reader and have him or her read everything.
What does a Copywriter do?
A Copywriter is someone who writes (little) pieces of text for a company. This could be an article, like this one, the headline for an advertisement or social media post descriptions.
Because every company has products and/or services, they want the most attractive headlines and texts to suit their image. A Copywriter helps them with that. While brainstorming, the Copywriter will know what the company is all about and what kind of vision it wants to share with the world.
What kind of opportunities are there?
While big corporations have in-house copywriters, most (smaller) companies don’t. Therefore, it’s very lucrative to start a career as a freelance copywriter. There is always a company that wants to publish a new article or wants to share with the world new ideas. A Copywriter helps them out.
Salary range
The expected salary is between $38,000 and $102,000 a year. The average salary is $60,000 per year. As with a Digital Marketing Manager, the salary is based on experience. Especially if you work freelance.
How do I know if this is suitable for me?
First of all, it is important that your writing – regardless of which language you write in – is impeccable. There is little room for mistakes. Creativity will help you to write fun and interesting articles. Whereas industry knowledge will get you the job – or the clients – you desire. A hands-on mentality will also help you out, because there is a big chance that you will encounter clients that expect you to finish the job yesterday.
The next step
You don’t need a degree in order to get started as a Copywriter. Creativity and good writing are all you need, really. The secret is to simply get started!
6. Data Analyst
Companies gather a lot of data and all of that data has to be processed. Data in itself is just data and will not tell you anything. Nowadays, there’s a data overload. Facebook Ads, for example, offers dozens and dozens of segmentation filters to choose from.
What does a Data Analyst do?
A Data Analyst’s job is to process that data into something comprehendible. This can be achieved, even with relatively simple tools such as Microsoft Office Excel. However, there are also more complex and advanced tools such as Supermetrics, Tableau and R Programming.
The Data Analyst will work together with other departments to gather and sort the data. After which he or she will start analysing the data in order to translate it into actionable strategies.
Data to analyse can be the number of sales within a certain period of time, the revenue against costs etc.
What kind of opportunities are there?
Data Analysts are in high demand as most company these days rely on data to drive their business. Therefore, you are an important asset to the company.
While some professions are suitable for freelancers, analysing data is a bit more difficult. There’s a bigger chance to get your feet off the ground by applying at an organisation.
Salary range
Data Analysts earn between $46,000 and $96,000 a year. The average salary is $67,000 a year.
How do I know if this is suitable for me?
Crunching data requires you to be attentive to detail. Other skills needed are for example:
- Mathematics
- Problem-solving
- Logical thinking
- Programming languages such as SQL, Oracle and Python
- Written and verbal communication skills
The next step
At NEXT Academy, we do not only offer Digital Marketing courses, but also coding bootcamps. To get started as a Data Analyst, it might be of interest for you to check out our Python Web Development Bootcamp. This course will teach you everything you need to know to get started as a Data Analyst.
7. Content Strategist
What kind of content works for a specific group of people? Will this group tend to like visuals rather than audio? And when…? This is the most important aspect when it comes to Digital Marketing.
What does a Content Strategist do?
A Content Strategist thinks of what content to create and curate for the targeted audience. It is evident that young adults have a different taste than adults between forty and fifty sixty years old.
Therefore, the Content Strategist will think of this as well. Other questions he or she will tackle is the timing. It is of upmost importance to tailor the campaigns to the target group. When timing and content are matched with the audience, then impeccable results should be the outcome.
What kind of opportunities are there?
Content Strategist are an important part of every marketing team. They who have the ability to think creatively will be wanted by many companies. Other than small and large businesses, there are also opportunities to join an advertisement agency. Then there is even more opportunity to unleash creativity.
Salary range
A Content Strategist earns between $50,000 and $105,000 a year. The average salary is $73,000 per year.
How do I know if this is suitable for me?
Thinking strategically is one of the prerequisites. Being creative also helps, and so does thinking logically. You furthermore need to be able to understand your customers and, based on them, segment them into groups. Lastly, it is important that you know how to meet every deadline. Because, timing is important.
The next step
If you already know something about content, that’s a great start. Now build on that knowledge and start strategizing about how you can use content to boost sales, gain awareness and grow a business.
8. Growth Marketer
Ever wondered how some companies grow so quickly, even though they just started out a year or two ago? That is thanks to a Growth Marketer, the person who realises growth within a short timeframe.
What does a Growth Marketer do?
A Growth Hacker is someone who strategically thinks about growing a client’s business with minimal effort and resources and, ideally, within a short period of time. They focus on strategies that are related to growth. They furthermore hypothesize and test new ideas and analyse the ideas to see what works and what doesn’t.
A Growth Marketer is essentially the same, but their focus is solely the marketing side of the equation.
What kind of opportunities are there?
Growth Marketers are commonly found at smaller companies, usually a start-up. A start-up wants to create as much awareness as possible to bring in more customers, gain more leads and to ultimately grow the business.
The start-up landscape is very big and there are many companies who seek Growth Marketers to help them grow their business. You will be their most important asset.
When the company has reached their growth potential or their growth goal, then you can choose to stay or move to another start-up.
Salary range
A Growth Marketer earns between $21,000 and $150,000 a year. The average salary is $85,500 per year.
How do I know if this is suitable for me?
- You have extensive knowledge of all thing’s social media
- Terms like Bounce rate, Organic Sessions, CTR, CPA and CPC are like 1 + 1 for you
- Strong verbal and communication skills
- Analytical capabilities
- A real strategist
The next step
The basis to become a Growth Marketer is to learn everything there is to know about Digital Marketing. You will need to be a real marketer with working knowledge of all aspects in order to become a Growth Marketer.
9. Partnership Marketer
Partnerships exist all over the world. They are usually formed to help each other grow and build awareness. Of course, the two companies have to have something in common. A shared believe or the same kind of sustainable goals, for example.
An example of a real partnership tiger is Supreme. Supreme is an American apparel brand with many collaborative projects. They have worked with Nike, Levi’s, Louis Vuitton, The North Face etc.
Their products are expensive, but reselling is where the real money is mode. Wonder how you can form a partnership with another company?
What does a Partnership Marketer do?
A Partnership Marketer usually has many meetings planned throughout the week. They meet with companies big and small and talk about strategy and content ideas.
They also do research on prospective companies to work with. After all, the partnership has to make money.
What kind of opportunities are there?
Partnerships are very popular, and more companies embark on this journey. Two companies are stronger together than a company alone. Therefore, it can be said that there are enough companies looking for a strategist who can help them make money.
Salary range
The salary is between $56,000 and $115,000 a year. The average salary is $85,500 per year.
How do I know if this is suitable for me?
- You have strong verbal and written communication skills
- You are a real sales tiger
- You have knowledge of up to date social media strategies
The next step
Boost your sales skills and get your career on the rails! Work on your social media knowledge and get busy!
10. E-Commerce Specialist
E-Commerce is the retail of goods on the internet. Nowadays, shopping is mostly done on the internet, it is easier and quicker as well. It is estimated that 95% of purchases will be made online by 2040. Consequently, there have to be more E-Commerce Specialists than ever. But what do they do?
What does an E-Commerce Specialist do?
E-Commerce Specialists work on things such as website optimization, findability, a smoother user experience and a more convenient way of handling transaction, to name a few. They are specialists in a certain kind of area, such as website optimization or data analytics. Companies hire them to increase sales, gain more customers and to grow the business.
What kind of opportunities are there?
As stated, E-Commerce is expected to grow a lot in the coming ten years. Anticipating the growth will help you get a stable career and ensure job security. If you are really ambitious, you might even invent E-Commerce 2.0, with new ways to attract customers and drive more sales.
Salary range
The salary is between $44,000 and $126,000 a year. The average salary is $65,200 per year.
How do I know if this is suitable for me?
- You are a specialist in your field, this can be: SEO & SEM, website optimization, data analytics, web development etc
- You don’t settle for less than a hundred percent success
- You are an analytical thinker
- You solve problems efficiently and in a timely manner
- You love to create value for you client or you employer
The next step
You can become an E-Commerce Specialist even if you don’t have a background in Digital Marketer. The possibilities are endless! If you find a way to add value to a company, then you’re on the right path.
In this article, we have touched on some of the most popular Digital Marketing jobs that are currently out there. Now that you have a better understanding of the opportunities, it is time for you to take the next step. That is, building on the knowledge you already have.
Remember, in order to put your Digital Marketing skills to the test, question everything. Think critically and analyse before you take any actions. Creativity should be encouraged, this will give beautiful end results.
If you are ready to start curating and creating, then go head over to our website to check out our Digital Marketing courses.
We offer both on-site courses and online courses. Whichever suits you best, we are there to help you take the next step in your career!
