What We Have Done | MALAYSIA'S NO.1 DIGITAL MARKETING COURSE
Remote Immersive | 12 Weeks | Online
Gain Real-World Experience And Learn The Fundamentals You Need To Grow Your Business Or Launch Your Digital Marketing Career.
- Format
Remote Immersive, 12 Weeks, Bonus: Monthly Meet Ups
- Topics Covered
Website, paid advertising, SEO, social media and much more
- Pre-requisite
Beginner friendly. Should at least have Facebook & Instagram account.
Ready To Learn?
The internet has changed the way businesses are conducted. You can now reach out to customers from all over the world easily if you know how to leverage on the internet’s full potential.
In 12 Weeks, master in-demand skills and obtain a 360-degree understanding of the digital marketing ecosystem. Receive real-world experience in digital marketing that will ready you for a career in digital marketing or accelerate your company’s growth.
Career Pathways
eCommerce marketer, online marketer, digital marketer, roles that require any specialisation within digital marketing.
Outcomes For You
What you’ll get from this Quantum Degree ®
Master The Tools
At the end of the course, you’ll gain a complete understanding of the tools used in the industry today, such as Facebook Ads, Google Analytics, Google Keyword Planner, etc.
Gain Real World Experience
You won’t just be completing assignments. Instead, you’ll be performing real-world tasks such as building websites, driving traffic, crafting digital ads, and optimizing your campaigns.
Become a Digital Marketer
Besides the tools, you’ll learn how to think like a digital marketer. You’ll be able to craft personalized messages suited for your target audience, and design campaigns that speaks to them.
What You'll Learn
Learn essential digital marketing strategies. You will get a 360-degree understanding over a broad range of topics.
Topic 1
Marketing Fundamentals
Topic 1
Marketing Fundamentals
- Learn to create great marketing campaigns. Find out how to segment your customers and identify channels to communicate with them.
- Gain a marketers’s perspective and design campaigns based on the key objectives set.
Topic 2
Website & Landing Page Optimization
Topic 2
Website & Landing Page Optimization
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How will your website stand out from a million others? Learn what makes a good website, and understand the difference between landing- and sales-pages.
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Identify key objectives of a web page, and explore various platforms to create great converting websites.
Topic 3
Social Media Marketing
Topic 3
Social Media Marketing
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Consumers and businesses are increasingly spoiled for choice. Learn to convince skeptical customers to choose you.
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Find out how to increase customer loyalty on social media to create trust and relationship.
Topic 4
Tracking and Measuring
Topic 4
Tracking and Measuring
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Is your advertising campaign giving you good return on ad spend?
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Learn how to utilize tracking software such as Google Analytics.
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Understand the importance of tracking and measuring, as well as interpreting data to optimize your campaigns.
Topic 5
Content Marketing
Topic 5
Content Marketing
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A huge part of marketing is centered around content. Learn how to craft effective content marketing campaigns, and use it to compliment your other digital marketing channels.
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You will see how good content strategy helps generate a higher ROI.
Topic 6
Search Engine Optimization (SEO)
Topic 6
Search Engine Optimization (SEO)
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The idea of free traffic is indeed attractive. However, it takes effort and time to rank highly for targeted keywords.
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Learn how to perform SEO both on-site and off-site.
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Ensure that man-hours invested for SEO purposes turn into a good long-term investment.
Topic 7
Email Marketing
Topic 7
Email Marketing
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Marketing is more than just driving traffic to your website and hoping for the best. Learn how to influence your customers through email marketing.
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Learn how to integrate an email provider software within your customers’ journey.
Topic 8
Facebook & Instagram Advertising
Topic 8
Facebook & Instagram Advertising
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Avoid the common pitfalls of social media advertising and create great campaigns that will generate a healthy ROI.
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Learn what re-targeting is, how it can increase your conversion, and how to do it well on Facebook.
Topic 9
Search Engine Marketing (Google Ads)
Topic 9
Search Engine Marketing (Google Ads)
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Are you missing out on potential customers when they search for your product? Address that with proper Search Engine Marketing!
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Google Adwords, while important, can be unnecessarily costly. Learn to launch effective search advertising campaigns based on Google’s best practices.
Topic 10
Display Advertising
Topic 10
Display Advertising
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Learn Google Display Network. Don’t lose valuable traffic from potential customers.
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Learn to reach your customers effectively through display advertising.
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Maximize the potential reach of your business using one of the largest advertising platforms available.
Topic 11
Other Marketing Channels
Topic 11
Other Marketing Channels
- Learn what and how to use various other channels (videos, referrals, influencers etc.) for your business to complete the package of a great customer experience.
Topic 12
Growth Hacking
Topic 12
Growth Hacking
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Go beyond the tools and adopt the growth hacker mindset.
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Learn what it takes to grow your company with ideas that are out of the box.
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Review case studies of innovative companies that have growth hacked their way to success.
Interested to know more?
Ready To Learn Digital Marketing?
- Tuition Fees
*Applicable to Malaysian Maybank Credit Card holders.
** We accept payments via Cryptocurrency.
HRD Corp (HRDF) Claimable
For companies who wish to make HRD Corp claims, please submit your application to HRD Corp at least 3 weeks prior to the course start date to ensure successful approval by HRD Corp.
- Pre-requisite & Requirement
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No digital marketing background required
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At least have a Facebook and Instagram account (for platform familiarity purposes)
- Language of Instruction & Format
- English
- Part-time Remote | 12 Weeks / 120 Hours
- Certification
A Certificate of Completion will be provided upon 100% completion of the course
- Location
73A, Jalan SS20/11, Damansara Kim,
47400, Petaling Jaya, Selangor, Malaysia
Featured in :
- Join Us Today!
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Part-time Remote | 12 Weeks / 120 Hours
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Community Discussion on Discord
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Online Q&A
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1-year access to the learning portal from the course starting date
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Bonus: Monthly learning meet up
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Can upgrade to the onsite Digital Marketing Product Launch Bootcamp just by paying the difference
Looking for a future intake?
Alternatively...
🔥WANT TO UPGRADE?
For current students, feel free to contact us and we can help you upgrade the course and you only need to pay the difference later.
Meet Our Graduates
Our graduates join us from all walks of life, find out what they have to say about us!
Frequently Asked Questions
Do I need to spend money to run campaigns/ads during the Quantum Degree?
To get real world experience in digital marketing, we encourage students to launch their own campaigns on various platforms like Google Ads, Google Display Network, Facebook and Instagram Ads.
When you run live campaigns, besides getting a better feel of how these platforms work, you’ll also gain experience on analysing and optimising your campaigns.
Do I need to know anything before I learn digital marketing at NEXT Academy?
No. Our program was designed for beginners in mind. However, we do recommend that you should have at least a Facebook and/ or Instagram account for platform familiarity purposes.
How are classes conducted in the Product Launch Bootcamp format?
Here’s what you can expect:
- As 5-weeks is a short amount of time, you will have access to the Digital Marketing Quantum Degree to start your learning. Every Thursday will be discussion to ensure solidify your learnings and on Saturdays, we will move on to implementing these concepts with a real life exercise.
- The class will be separated into teams for collaboration and there will be real products where everyone will use as a base for this activity.
- It will be a very hands-on process where everyone will need to wear the hat of an online entrepreneur/ digital marketer to launch the product.
- By the end of everyday, every team will share their progress, ideas and campaigns they’ve ran.
- It’ll be a guided approach where the mentors and facilitators will monitor the team’s progress.
What do I need to prepare for the course?
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A laptop with Google Chrome.
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A working credit/debit card (To activate your Facebook and Google Ads account).
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A business idea that you would want to work on. Due to the nature of this Quantum Degree, we recommend that the learning is accompanied with a business idea. If you don’t have a business idea yet, don’t worry! You can use an existing business that your friends/ family are running as training grounds for digital marketing (with their permission, of course).
What can I learn in 5 weeks? Is it enough?
Do I need to spend money to run campaigns/ads during the Quantum Degree?
To get real world experience in digital marketing, we encourage students to launch their own campaigns on various platforms like Google Ads, Google Display Network, Facebook and Instagram Ads.
When you run live campaigns, besides getting a better feel of how these platforms work, you’ll also gain experience on analysing and optimising your campaigns.
Do I get 1-on-1 mentorship with the instructor?
You get talk to the mentors face-to-face in class. Even after the course, you can post questions to the mentors in our online portal and they will reply you.
Do I need any formal education prior to enrolling into NEXT Academy?
No, you don’t need any formal education prior to enrolling into NEXT Academy.
What are the job prospects like for Digital Marketers? And how will NEXT Academy help me?
In general, Digital Marketers are extremely in demand all over the world. There is currently a huge shortage of skilled digital marketers and this will continue for decades to come.
NEXT Academy has links with many technology startups across the region and will attempt to connect its talented graduates with the best startups.
Are Quantum Degrees recognized by employers?
The Quantum Degree® is a qualification unique to NEXT Academy which applies to its various tech programs. To own the certificate is proof of your dedication to completing the comprehensive curriculum. Recognition of the Quantum Degree® among employers is also rising as more of our graduates set foot in the tech industry.
Many of our past students come from unrelated industries, bearing zero tech knowledge, yet move on to be hired by companies such as AirAsia, Mindvalley, KFIT, Digi, and Grab, among many others. This is what the Quantum Degree® means to our graduates, and it can open similar doors for you as you set out to realize your own goals and ambitions.
Will I be able to get a job after completing this Quantum Degree?
Many of our graduates have gotten jobs as Digital Marketers upon completing the course. There is certainly a good amount of demand for individuals with digital marketing skills in the job market.
While we are unable to guarantee job placement for our students, we do assist students in job seeking through our Connect job portal, a portal we built to connect high quality employers with our students.
Is there a due date for enrolment?
Start anytime you want. Just keep in mind what goal you want to achieve within the next 12 weeks.
Is this course HRDF claimable?
All our courses are HRDF (Human Resources Development Fund) approved, employees working for companies registered under the scheme will be able to upskill without the need of funding their own education.
How do I apply for the 0% monthly instalment plan?
Malaysian Maybank Credit Card holders are eligible for the 12-month 0% monthly installment plan. This can be done online.
Can I pay by cheque?
Yes, we accept payment by cheque, you’ll have to come to our office to make the payment.
I can’t afford your tuition, what options do I have?
We might have a solution for you! We offer an instalment plan for either a 6-month or 12-month period, with 0% interest. This is only for Maybank cardholders. Unfortunately, debit cards are not accepted.