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Marketing Analytics 101
2 Days Training | Practical Course
We designed the Marketing Analytics course to make data simple and useful for Digital Marketers. There are certain data that as a digital marketer you need to be able to track and use spreadsheets to analyze. We teach you just that.
Program Highlights
Course Duration:
2-Days Programs
Learning Mode:
Online Clasroom – Live
Level of Learning:
Basic
Dates / Timings:
——- 2021
- Dates and times
- Format
Online Live Classes | 2 days
- Tools Covered
Excel
- Pre-requisite
Basic Digital Marketing background is required.
Outcomes For You
Inform Decision Making with Marketing Analytics
Marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of marketing data that the organization collects and understand how to make decision based on that.
How to use Excel to Answer your Questions
How to Present your Findings to Others
By the end of this course, you will be able to generate and communicate insights and dashboards that will help people make decisions and take action based on their marketing data.
What You'll Learn
Our curriculum is designed so that each week’s knowledge builds onto the previous one. You will graduate knowing how the languages can be integrated to create a functional application.
Lesson 1
Foundation of Data Analytics
- Learn the foundation of data and how data driven decision making impact businesses
- Understand the overview of Data Analytics
- Learn how to identify metrics that are important for business success
- Understand what makes a good metric in data analytics
Lesson 2
Ask Questions to Make Data-Driven Decisions
- Understand problem-solving techniques and effective questioning
- Learn about various Problem Types
- Understand the difference Qualitative and quantitative data
- Learn how to effectively communicate with stakeholder
- Learn how to implement Root Cause Analysis and best practices
Lesson 3
Prepare and Process Data for Exploration
- Learning basics of preparing data for exploration
- Learn how to identify good sources vs bad sources of Data
- Understand how to sort and filter data using Spreadsheets
- Learn about data cleansing features of spreadsheets
Foundation of Data Analytics
- Learn the foundation of data and how data driven decision making impact businesses
- Understand the overview of Data Analytics
- Learn how to identify metrics that are important for business success
- Understand what makes a good metric in data analytics
Lesson 2
Ask Questions to Make Data-Driven Decisions
- Understand problem-solving techniques and effective questioning
- Learn about various Problem Types
- Understand the difference Qualitative and quantitative data
- Learn how to effectively communicate with stakeholder
- Learn how to implement Root Cause Analysis and best practices
Lesson 3
Prepare and Process Data for Exploration
- Learning basics of preparing data for exploration
- Learn how to identify good sources vs bad sources of Data
- Understand how to sort and filter data using Spreadsheets
- Learn about data cleansing features of spreadsheets
Ask Questions to Make Data-Driven Decisions
- Understand problem-solving techniques and effective questioning
- Learn about various Problem Types
- Understand the difference Qualitative and quantitative data
- Learn how to effectively communicate with stakeholder
- Learn how to implement Root Cause Analysis and best practices
Lesson 3
Prepare and Process Data for Exploration
- Learning basics of preparing data for exploration
- Learn how to identify good sources vs bad sources of Data
- Understand how to sort and filter data using Spreadsheets
- Learn about data cleansing features of spreadsheets
Prepare and Process Data for Exploration
- Learning basics of preparing data for exploration
- Learn how to identify good sources vs bad sources of Data
- Understand how to sort and filter data using Spreadsheets
- Learn about data cleansing features of spreadsheets
Ready To Learn Marketing Analytics?
- Tuition Fees
*Applicable to Malaysian Maybank Credit Card holders.
** We accept payments via Cryptocurrency.
HRDF Claimable
For companies who wish to make HRDF claims, please submit your application to HRDF at least 3 weeks prior to the course start date to ensure successful approval by HRDF
- Pre-requisite & Requirement
-
Basic Digital Marketing background is required
- Language of Instruction & Format
-
English
-
Zoom Online Part-Time | 2 Days / 16 Hours
- Certification
A Certificate of Completion will be provided upon 100% completion of the course
- Location
Live classes will be held on Zoom
- Intakes
Looking for a future intake?
Looking to learn Digital Marketing?
Join the online Digital Marketing Quantum Degree® or join our Digital Marketing Product Launch Bootcamp!
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Our graduates join us from all walks of life, find out what they have to say about us!
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